Before it’s in Fashion it’s in VOGUE

Circulation and audience


Gender

Male — 14%

Female — 86%

Age

16–34 years — 66%

35–54 years — 28%

55+ years — 6%

Above average income – 63%

Work – 65%

Education:

Higher — 52%

Social status:

Business owners, managers, specialists – 49%

Source: TNS Russia, NRS – Russia, May – October 2014 года


61% of readers travel 2-3 times a year

24% of readers choose 5* and 5* + hotels

77% of readers have a car

Vogue is an irreplaceable source of information for a modern woman:

81% of readers say they get the latest news about fashion and beauty from Vogue

67% are inspired by Vogue to experiments in fashion

For 53% Vogue is an authoritative adviser in choosing jewelry and luxury goods

72% of readers trust advertisements in Vogue

45% say: "I am a shopaholic, and this magazine is just for me!"

65% of eaders bought goods advertides in Vogue

Source: Online survey of Vogue readers, Toluna, June 2014