Before it’s in Fashion it’s in VOGUE

Circulation and audience


AVERAGE PRINTED CIRCULATION: 150 000

READERSHIP PROFILE

Readership of the magazine – 646 thousand people
Avertage age – 31 years old

Vogue – is the most readable fashion magazine in Russia

  • Vogue587 ths.
  • Elle572,2 ths.
  • L'Officiel140,7 ths.
  • Harper's Bazaar152,7 ths.

Age

  • 16 – 19 years15%
  • 20 – 24 years25%
  • 25 – 34 years26%
  • 35 – 44 years17%
  • 45+ years17%
  • Male18%
  • Female82%

Education

  • Higher education47%

Income

  • Average37%
  • Above average56%

Social status

  • Top managers, qualified specialists, while collars51%

Marital status

  • Married46%

Leisure time

  • Bars/restaurants80%
  • Beauty salons69%
  • Cinema66%
  • Fitness clubs34%
  • Theatre29%

Exclusive readership
70% readers read no other fashion magazine* , than Vogue

Source: TNS Gallup Media (NRS – Россия 16+, March – July 2009 ) * Elle, Harper’s Bazaar, L’Officiel

Loyar readership
70% Vogue female readers have not changed their reading preference with the economic crisis

High-profit readership
71% of female readers spend holidays abroad
29% of female readers have two or more cars for their family
33% of female readers have two and more apartments
28,7% of female readers have premium bank cards – Gold, Platinum, Centurion
31% of readers have a personal fitness instructor

Loyalty of readership to Vogue
98,5%
of female readers make use of advice and recommendations given by Vogue
• How to combine/wear things better – 76%
• What to wear in the coming season – 70%
• Skin care recommendations – 68%
• What make-up and perfume to use – 63%
• What accessories to buy – 49%
• What jewellery/watch to buy –15,7%
• What beauty/SPA centers to visit – 15,8%

When choosing clothes and/or shoes 58,5% female readers take advice of the Vogue magazine, and 19,9% make use of advertisement published in Vogue.

Vogue readership survey.
Vivacom, July 2009