Circulation and audience

AVERAGE PRINTED CIRCULATION: 150 000

READERSHIP PROFILE

Readership of the magazine – 646 thousand people
Avertage age – 31 years old

Vogue – is the most readable fashion magazine in Russia

• Vogue587 ths.
• Elle572,2 ths.
• L'Officiel140,7 ths.
• Harper's Bazaar152,7 ths.

Age

• 16 – 19 years15%
• 20 – 24 years25%
• 25 – 34 years26%
• 35 – 44 years17%
• 45+ years17%
• Male18%
• Female82%

Education

• Higher education47%

Income

• Average37%
• Above average56%

Social status

• Top managers, qualified specialists, while collars51%

Marital status

• Married46%

Leisure time

• Bars/restaurants80%
• Beauty salons69%
• Cinema66%
• Fitness clubs34%
• Theatre29%

Exclusive readership
70% readers read no other fashion magazine* , than Vogue

Source: TNS Gallup Media (NRS – Россия 16+, March – July 2009 ) * Elle, Harper’s Bazaar, L’Officiel

Loyar readership
70% Vogue female readers have not changed their reading preference with the economic crisis

High-profit readership
71% of female readers spend holidays abroad
29% of female readers have two or more cars for their family
33% of female readers have two and more apartments
28,7% of female readers have premium bank cards – Gold, Platinum, Centurion
31% of readers have a personal fitness instructor

Loyalty of readership to Vogue
98,5% of female readers make use of advice and recommendations given by Vogue
• How to combine/wear things better – 76%
• What to wear in the coming season – 70%
• Skin care recommendations – 68%
• What make-up and perfume to use – 63%
• What accessories to buy – 49%
• What jewellery/watch to buy –15,7%
• What beauty/SPA centers to visit – 15,8%

When choosing clothes and/or shoes 58,5% female readers take advice of the Vogue magazine, and 19,9% make use of advertisement published in Vogue.

Vogue readership survey.
Vivacom, July 2009